Your home has served you well, but now the time has come to move on. Even if you’re ready for it, taking the first step can be hard—not to mention stressful. The good news is, if you choose the right agent, you’ll have an experienced guide at every step of the process. It all starts with an interview, which is why posing the right questions is key.

If you’re ready to hire an agent to help you sell your home, here are a few things you should ask…

How long have you been working in my neighbourhood?

It’s always wise to get a sense of how much local experience your agent has. For one thing, a professional who’s been working in your community for years may already know buyers who will be interested in your property. They’ll likely also have a network of trusted professionals in the area, from home cleaners to landscapers to home-repair specialists. These connections can come in pretty handy during your pre-listing preparations!

How long are your listings typically on the market?

The answer to this one could speak volumes. On the one hand, your property shouldn’t sit on the market for too long. After all, the first couple of weeks are crucial for generating interest from buyers. On the other, you don’t want to work with someone who will push you into accepting a lowball offer for the sake of a speedy sale. To get a more complete picture of an agent’s success, ask them about listing periods and look at their recent sold prices.

Can you tell me a bit about your pricing strategy?

Pricing a home isn’t as simple as many sellers think. The number you set should be high enough to attract fantastic offers, but it should also be aligned with the specifics of your property and neighbourhood. The last thing you want is to turn potential buyers off by overpricing. To help you decide on just the right amount, a skilled agent will look at many factors—like recent prices for local properties similar to yours. If they can explain these pricing methods in a clear and sensible way, it’s a very good sign!

How can you help me prepare my home?

When it comes to home preparations, not all agents offer the same level of assistance. Some will go the extra mile, helping you clean, declutter, and expertly stage your space—and pass along referrals when you need them! Others provide more limited services. Our advice? Ask the question. You deserve to know exactly what you’ll get for your money.

What might my marketing plan look like?

One of the keys to selling success is the right marketing mix. That usually includes promoting your home on the multiple listing service, via social media, and through print. At the same time, an experienced agent knows there’s no such thing as a one-size-fits-all solution. Choose a professional who has both a proven track record when it comes to marketing, and the ability to provide you with a few ideas based on your circumstances.

Can I see some marketing materials you’ve created for clients?

Speaking of marketing materials, the best way to assess them is to see them for yourself. Ask the agent you’re thinking of working with to let you look at a few pieces they’ve used in the past. The samples they provide should be polished, easy to understand, and clear about the benefits of the homes they’re promoting.

May I talk to some of your past seller clients?

It’s hard to make an informed decision without speaking to someone who’s been in your shoes. That’s why it’s always a good idea to ask for references. Unfortunately, some sellers feel uncomfortable taking this step. Please don’t! Any agent who has achieved selling success for their clients should be more than happy to connect you with past clients.

Ready to sell your Winnipeg home on the market? Reach out to learn more about our selling process!