As one of the most affordable cities in Canada, Winnipeg is quickly attracting the attention of many people looking to purchase a new home. From first-time buyers to upgraders seeking more for their money, the local real estate landscape has much to offer to the right person. Winnipeg homes are in such demand that we remained a strong seller’s market even after the interest rate increases began last year. 

Towards the end of 2022 and the beginning of 2023, conditions became more balanced, which many sellers found discouraging. However, outside factors do not matter as much as many people believe. With a solid understanding of the three principles we address in this article, you can maximize the results of your sale regardless of what happens in the market.

Preparation is Key

Making your home look as stunning as possible, both inside and out, is just one of the steps to achieving a fast sale at the maximum price in the current market. As a result, many homeowners begin by making extensive renovations in an attempt to earn more from the transaction. However, there’s a lot of planning even before you get to that stage. 

Effective Pricing

The foundation of a successful sale is knowing where to start. In most cases, the process begins with an accurate estimate of how much your home is worth. Finding that perfect price point for the current market is crucial. An ineffective pricing strategy is one of the most common traps that sellers fall into. 

At best, it could cause your home to languish on the market and reduce the final selling price. In the worst-case scenario, a poor pricing strategy could cost you the sale altogether. Working with a local real estate team like Goodfellow Realty means your initial price will attract potential buyers while allowing you to achieve the highest value from your transaction. How do we determine the starting point? 

We analyze your home from top to bottom, taking into account the square footage, number of bedrooms and bathrooms, the desirability of the location, and other factors. Plus, we research other similar properties to see how much they have sold for.

Minor Repairs and Updates

Some sellers go all out when renovating and preparing for the sale. We take a slightly different approach. It’s essential to understand what upgrades will have the most impact. And one of the unfortunate truths is that many renovations will not offer a return on your investment at all, while others could even lower the value of your home! As a result, we like to keep things simple. 

Streamlining your preparations will save you a lot of time and hassle and could even result in a higher final price. Every listing is different, so our approach is always customized. However, certain updates have universal appeal and are always worth considering, including:

• Deep cleaning and decluttering from top to bottom is one of the best ways to spruce up your home, and it costs nothing but time!
• New silicone around all sinks, showers, and bathtubs helps to provide a clean, modern look.
• A fresh coat of paint throughout your home makes a world of difference.
• Switching out old light fixtures and drawer handles has a subtle but unmistakable effect.
• Adding technology like camera doorbells and smart thermostats makes your home more appealing to younger families.

Do you want to know more about what it’s like to sell your house with Goodfellow Realty? You can read all about our selling process right here.

Technology is Here to Stay

A few years ago, the thought that you could make a significant purchase with a few mouse clicks would have been unbelievable. Today, nearly everything can be bought and sold, sight unseen, over the internet. While most people will not pull the trigger on something as significant as a house without seeing it first, they nearly always begin their search online. 

Potential buyers can discover all the features a listing offers without ever leaving their homes, and it doesn’t stop there. They can research the neighbourhood the house is in and what amenities are nearby. By the time they get around to seeing your listing in person, they may already be leaning toward a decision. And buyers aren’t the only ones making use of modern technology.

As a seller, it will play an essential role in a successful transaction, from taking high-quality photos and videos and using social media to promote your listing to signing on the dotted line.

Understanding technology and how to use it to your advantage is one of the most critical skills your real estate agent should possess.

Where will you go after your house sells? You may discover your perfect new home in our featured listings right here.

Connections Matter

Typically, a house that sells fast will earn the most money. That’s why marketing and advertising know-how are so essential to the process. If your real estate agent has cutting-edge expertise, your chances for success improve dramatically. 

Online advertising should be supported by beautiful printed materials and social media promotions to expose your listing to the highest number of qualified buyers. What could be even more important than solid marketing skills when it comes to selling your home?

Absolutely nothing is more valuable than your agent’s ability to network and connect with other real estate professionals. A well-built network and positive relationships with other agents form the basis for negotiations and a seamless closing of the transaction. Best of all, a Realtor® with a trusted reputation often has access to multiple buyers that have already been vetted and are actively searching for a home like yours. 

Are you ready to take the next step towards selling your house and getting the best possible results? We are happy to help you get started. Reach out to us at info@goodfellowrealty.com or call 204-224-2551 with any questions you have today.